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Readelligent ® Writing

Home page / Readelligent ® Writing / Methodology

This method combines extensive research in the fields of communication, neuroscience, and psychology. Our experts have compiled this research into a unique, accessible framework.

Legibility

Legibility is defined as “the aptitude of a text to be quickly read, easily understood, and well memorized” (N. Fernbach, 1990).

It considers several linguistic elements: length of words and sentences, simplicity of vocabulary, and their frequency of use.

Readelligent® Writing embeds readability theory in its method and rules.

Four organization principles are used to improve document understanding and
to clarify structure:

chunking,

relevance,

unicity,

similarity.

F. Reid and P. Wright, two American researchers have shown the positive effect of pictures upon the legibility of science topics. Readelligent® Writing is meant to be THE visual writing method. It applies readability rules to every visual aspects of the document.

Speed reading

Readelligent® Writing eases document reading, whatever the reader’s knowledge. It takes into account three inseparable elements of the reading process:

Focus is stimulated.

Understanding is improved.

Retention is encouraged.

Reading becomes attractive, easy, and efficient.

Retention

Readelligent® Writing is based on George A. Miller’s and Herbert A. Simon’s experiments. They have shown that brain cannot retain more than 7 unstructured elements at once. Readelligent® Writing rules for chunking and unity apply this research to writing.

According to the “chunking” approach, a subject reads, understands, and retains well-structured information more easily. Information organization is used in 3 Readelligent® Writing principles: tagging, relevance and hierarchy.

The “Whole Brain” theory

Readelligent® Writing method draws from:

Roger W. Sperry’s work about interhemispheric relationships.

L. Timbal-Duclaux’s work about mind-brain interaction.

Readelligent® Writing emphasizes on visual coding (right brain), to counterbalance verbal coding (left brain).
Readelligent® document layouts include a “short reading circuit.”

Thanks to Readelligent® Writing, documents are read with the “whole brain”:

Right-brained readers who focus on synthesis can easily embrace the content as a whole.
Left-brained readers, who focus on analysis, are also satisfied.

Tuesday 24 April 2012